Pablo Rubio, Founder and Creative Director of Erretres, gave a conference on branding on February 16th. Organized by IE Business School, the conference took place on the 48th floor of Roppongi Hills Academy (Tokyo). Erretres’ CEO talked about many topics related to branding and showed the company’s most recent projects, including: Librotea, Natsuki and the branding for Atlético de Madrid.

Other participating speakers that participated were Sy Chen (CEO of CIA Design), Norman Kurtis (IE Business School) and Masaaki Hasegawa (Business Advisor at Erretres).