This year’s Blanc Festival kicked off with a conference by Pablo Rubio, the creative director of Erretres. This was a double honor, given that it was the first time Pablo had attended this festival, as well as the first time he had been invited to give a talk in Barcelona – one of the world’s design capitals.

In his talk, Pablo discussed branding and brands’ influence on people, reflecting on his personal experiences since childhood. He also talked about the history of Erretres and the company’s evolution, as well as reviewed some of the agency’s most recent projects and its future plans, which are aimed at international markets.

The festival’s format is perfect, as is its technical quality. It was a magnificent experience, with the hospitality of the organizers deserving special mention. We hope to have another reason to return to Barcelona in the near future!