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Banco Pichincha

:money 

Strategy, 

Brand 

This centenary bank entrusted us to reinvent their brand identity making way for a modernized image. The new attributes we came up with were based on the concepts of inclusivity and development. As well as the brand identity the visual identity needed to be adapted to the digital context by adjusting the original monogram the logo was based on.

Forseeing the path of the first bank in Latam.

STRATEGY

SHARING
THE CONCEPT

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THE CONCEPT

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THE LOGO

TYPOGRAPHY

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COLOURS

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PHOTOGRAPHIC STYLE AND ICONOGRAPHY

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GRAPHIC ELEMENTS

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APPLICATIONS

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Enjoying this project?

RETAIL

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