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Brand, 

Strategy, 

Digital Product 

We took the challenge of increasing the brand's visibility and expanding its horizons to a younger audience on an international scale. We played with the duality of functionality and ‘’cool’’ to create an attractive image and visual identity. We wanted to differentiate each product but at the same time maintaining coherence within the line and the whole brand.

Going global for a Japanese slow fashion brand.

BRIEF AND OBJECTIVES

STRATEGY

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VISUAL IDENTITY

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GRAPHIC SYSTEM

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PACKAGING

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LABELING

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OTHER TOUCHPOINTS

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