Branding and packaging for the Spanish souvenir

Alegría Industries, the new brand from Negocios Raros, is focused on the renovation of the classic Spanish souvenir. Erretres developed the visual identity and the communication style for the brand. Yellow is the main color of the brand as a metaphor of Spain, the sun and happiness.

The corporate typography is Galaxie because of its clearness, its adaptability (it’s a serif and sans-serif typeface) and the contrast with the fluid strokes of the logo. The campaign concept is based on the humorous and fresh combination of Spanish and English words and uses the yellow underlining as an identity element.

2012 Bronze Laus Award

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