‘Fama A Bailar’ is a new TV show by Movistar+ and broadcast on channel Cero. Movistar+ approached Erretres with a clear objective: to create the identity and develop a strategy for the launch campaign. This was delivered through a broad array of media, including TV, radio, newspapers, outdoor advertising, publicity events, internal communication, online, and on social media.
Erretres worked alongside Movistar+ on the coordination of the multiple teams involved in the project. The challenge was for everyone to work together aligned under a unique strategic concept. The agencies involved in the project were Zeppelin TV (producer), Forward (media agency), and Momentum (Experience agency).
‘Fama A Bailar’ by Movistar+ is based on concept of quality, rigor and authenticity, with dance as a universal value and the success of the dancer being the result of talent and hard work. Movistar+ sought a universal audience, with young people as the core target audience. Both the strategic concept and visual identity were developed to communicate the values of effort, progress, youth and quality.