Integral branding for a gastro-terrace
With an exclusive and refined gastronomic melange between Japan and France, we worked with Studio Philippe Starck in the reformed concept of the gastro-terrace: IKEBANA.
Concept
Inspired by the three essential values of IKEBANA are Form, Dynamism and Balance. We tailor designed each letter of the name. We combine the perfect French form, “Didonas” with Japanese calligraphic brushstrokes turning them into modern capital letters.
Identity
We tailor designed each letter of the name combining. We combine the perfect French form. “Didonas”, with Japanese calligraphic brushstrokes turning them into modern capital letters.
Art Process with Que Houxo
We worked together with the artist from Tokyo, Houxo in a design process bound by the values of the Japanese discipline: Form, Dynamism, Balance, “Form”, corresponds to the typeface “Dynamism” corresponds to the elaborate floral shapes that Houxo deformed using ultraviolet paint. And by joining both of them “Balance” is reached; Ikebana.
Abstract Process
Contact Points
For Ikebana, we developed many convetional applications, such as coasters, business cards, chopsticks, tableware and tablecloths.
