Integral branding for a gastro-terrace

With an exclusive and refined gastronomic melange between Japan and France, we worked with Studio Philippe Starck in the reformed concept of the gastro-terrace: IKEBANA.

Concept

Inspired by the three essential values of IKEBANA are Form, Dynamism and Balance. We tailor designed each letter of the name. We combine the perfect French form, “Didonas” with Japanese calligraphic brushstrokes turning them into modern capital letters.

Identity

We tailor designed each letter of the name combining. We combine the perfect French form. “Didonas”, with Japanese calligraphic brushstrokes turning them into modern capital letters.

Art Process with Que Houxo

We worked together with the artist from Tokyo, Houxo in a design process bound by the values of the Japanese discipline: Form, Dynamism, Balance, “Form”, corresponds to the typeface “Dynamism” corresponds to the elaborate floral shapes that Houxo deformed using ultraviolet paint. And by joining both of them “Balance” is reached; Ikebana.

Abstract Process

Contact Points

For Ikebana, we developed many convetional applications, such as coasters, business cards, chopsticks, tableware and tablecloths.

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