KPMG is a multinational company that offers audit, tax and advisory services in 146 countries. Erretres develops their editorial projects, including their magazine Valores, where creative direction, design, and production stand out. To differentiate Valores from its competitors, we decided to focus on graphs and data, giving it an elegant look that is more compatible with KPMG’s brand.
The result is a very graphic magazine with powerful images that reinforce the message. The magazine includes a photographic offprint with an article written specifically for the publication by a well-known photographer.
Design and development of the new platform for Valores magazine
Erretres designed and developed the Internet platform for the magazine Valores for KPMG, including the website, iPad and iPhone applications. The graphic identity of the Internet platform was based on the print magazine Valores, which won a 2011 Bronze Laus Award. The iPad application is designed to be read in vertical position, making it possible to get the most out of this device’s characteristics.
Using XML templates developed for each device, the insertion of content is optimized, transferred from the print version to the publication’s digital version. The system developed for the iPhone application makes navigation easy, as well as downloading content to use offline.