Erretres designed the identity for La Cárcel. Segovia Centro de Creación, located in an old provincial prison in the city. We created the space’s identity by using its original function as the starting point for developing the brand, thereby reinforcing its name.
We used a bar, the most symbolic element of a prison, and the letter C to make reference to the meaning behind the words: cárcel (prison), center and culture. This representation suggests the broken link of a prisoner’s chain: freedom as the true engine behind the creative process. As a corporate color, we chose the blue of the Segovian sky, which again reinforces the idea of freedom.
2012 Gold Laus Award
2012 Grand Laus Award