Identity and website for Manuscritics, a new publishing venture

Manuscritics is a revolutionary project that connects Authors, Readers and Publishers. Manuscritics uploads books from literary agencies onto an online reading platform. They grant access to a maximum of 100 expert readers from their community, so that they can provide relevant information that is sent to publishers. This platform allow publishers and authors to know the opinion of the readers before the manuscript has even been published. Publishers pay Manuscritics a percentage from the sale of books that are discovered via the platform, as well as an annual service fee.

Erretres. The Strategic Design Company developed the Strategy, Branding and Website for the platform. A serif typography for the logotype and an iconic symbol (a mix of a book and a speech bubble) are complemented with the colorful style for the illustrations and infographies required to explain the platform and the business model.

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