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Yessing

Creating a sports apparel brand for a company that is a leader in the digital context. For Yessing the key values we wanted to communicate were fresh, smart, amusing and simple for a brand dedicated to an active target that combines sports and everyday lifestyle. The starting point for the visual identity was freedom of movement to portray the vitality of the brand.

Creating a Chinese comfy fashion brand for NetEase.

BRIEF & OBJECTIVES

Sharing
the concept

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VISUAL IDENTITY

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PHOTOGRAPHIC STYLE

APPLICATIONS

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COMMUNICATION

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DIGITAL

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