About
Erretres is a branding and digital consultancy founded in 2003 by Pablo Rubio Ordás. We are a flexible and multidisciplinary team, able to adapt to the needs of any project and accompany our clients through each step. We believe that design is a fundamental tool to be incorporated into the strategy of every company, and an asset which guarantees the success of products and services. Design, strategy, and technological innovation form the foundation of our work – but we never lose sight of people as the central focus of every project, whether it be the design team, the client, or the user.

Erretres is a branding and digital consultancy founded in 2003 by Pablo Rubio Ordás. We are a flexible and multidisciplinary team, able to adapt to the needs of any project and accompany our clients through each step. We believe that design is a fundamental tool to be incorporated into the strategy of every company, and an asset which guarantees the success of products and services. Design, strategy, and technological innovation form the foundation of our work – but we never lose sight of people as the central focus of every project, whether it be the design team, the client, or the user.

About
Erretres is a branding and digital consultancy founded in 2003 by Pablo Rubio Ordás. We are a flexible and multidisciplinary team, able to adapt to the needs of any project and accompany our clients through each step. We believe that design is a fundamental tool to be incorporated into the strategy of every company, and an asset which guarantees the success of products and services. Design, strategy, and technological innovation form the foundation of our work – but we never lose sight of people as the central focus of every project, whether it be the design team, the client, or the user.

Design fuels innovation

If innovation leads to differentiation from the competition, then design is the catalyst for innovation. Because of this, if a company does indeed look to innovate, then they must rely on design in a determined manner and integrate it accordingly into their corporate strategy.

We have to understand design as an activity capable of contributing ideas to the market, and of transforming such ideas into end products which are appealing and comfortable to use. Recognising design as part of this innovation process is absolutely critical when it comes to launching new products or services.


PABLO RUBIO ORDÁS
Chief Design Officer

Design fuels innovation

If innovation leads to differentiation from the competition, then design is the catalyst for innovation. Because of this, if a company does indeed look to innovate, then they must rely on design in a determined manner and integrate it accordingly into their corporate strategy.

We have to understand design as an activity capable of contributing ideas to the market, and of transforming such ideas into end products which are appealing and comfortable to use. Recognising design as part of this innovation process is absolutely critical when it comes to launching new products or services.


PABLO RUBIO ORDÁS
Founder and Creative Director of Erretres

80
business success stories developed

with our 4-stage methodology

Stage No. 01

Research

We perform a thorough analysis of the project and its context; defining good practices, extracting conclusions, and laying the foundations for development through the next phases.

Stage No. 02

Strategy

The objective of this phase is to understand and recommend what the brand should represent through its attributes, values, positioning, experience, and tone of voice. In the case of a digital product, we define the digital and UX Strategy.

Stage No. 03

Design

From using the conclusions from previous phases, we develop and define the elements of the visual identity or interaction design with the goal of creating a unique and relevant brand/user experience.

Stage No. 04

Development

We then develop the design of the identity to apply it to a variety of final products as necessary, ensuring that the brand experience and visuals work well and as required in every physical or digital point of contact.

Pablo Rubio Ordás
Owner, Chief Design Officer
Head of Brand & Digital Experience

Agustín García Benavente
Chief Executive Officer

Esther Santos
Client Services Director

Esther Rebollar
Senior Account Manager

Javier Torres
Head of Strategy
Brand & Business Strategy Specialist

Daniel Barrios
Senior Art Director
Brand & UX Design Specialist

José Ortega
Chief Technology Officer
Software & Data Specialist

Masaaki Hasegawa
Business Advisor

Charlotte Masumi Richter
Business Development Executive, Japan

Rocío Soler
Project & Operations Controller

Luis Novero
Senior Lead Designer
Brand & Publishing Specialist

David Huertas
Lead Designer
Brand & Motion Specialist

Borja Blanco
Lead Designer
Brand & Interaction Specialist

Cristina Tarazona
Researcher & Strategist

Alejandro Lamas
Researcher

Mario Merino
Visual & Motion Designer

A multicultural team with a multidisciplinary approach.

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