Blue Banana

Scaling e-commerce for a new generation of fashion consumers

Client

Blue Banana

Industry

Fashion & Retail

Blue Banana is one of Spain’s fastest-growing fashion startups and the country’s first B-Corp certified in its sector. With Gen Z as its main audience, the brand needed a digital presence that could reflect its values of adventure and sustainability while providing the structure to support rapid growth. The challenge was to evolve beyond a basic e-commerce into a platform capable of building community and driving sales at scale.

+25%

Growth after site relaunch

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The strategy

We designed a new digital ecosystem built on flexibility and modularity. Inspired by the way Gen Z interacts online, the platform feels social, visual, and easy to navigate, with space for campaigns, drops, and storytelling. From product pages to lifestyle content, every element was shaped to improve usability and translate Blue Banana’s identity into a consistent and engaging experience.

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The solution

The result is a site that brings together commerce, community, and sustainability, strengthening the brand’s connection with its audience while supporting international growth. We also worked on the technical development of the website, ensuring the platform is scalable, reliable, and ready for the brand’s future expansion.

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What they say about us

“Erretres understood from day one and translated it into a modern, functional, and visually flawless website.”

Javier Gurney

Head of Digital, Blue Banana

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A word from Director project

“From the very beginning, we understood Blue Banana’s essence — their way of connecting with a generation that wants to live differently. The challenge was to take their e-commerce to the next level, translating those values into a more mature and structured visual design that reflected the brand’s natural evolution into its new stage.”

Angélica Jiménez

Digital Design Director

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