More than just a design company, we are your strategic partner. We work with ambitious teams to turn ambition into future-proof brands and products

Crafting unicorns
We accompany ambitious brands on their growth journey. Through strategy and innovation, we help novel ideas become industry benchmarks. Playtomic, Civitatis, Seedtag, and Embat form part of that story.
7B+
We helped to craft five unicorns with a total value of 7B+
Global recognition
Combining creative mastery and strategic insight, we elevate brands to achieve global impact. Our work has been honoured with prestigious international design awards, including D&AD and Laus.
32+
International design awards achieved for our clients
A note from our founder
“I’ve spent my career helping brands scale their impact, from local markets to four continents. Since 2003, I’ve partnered with ambitious companies that, like Apple, understand that design isn’t just aesthetics, it’s a competitive advantage that can create the world’s most valuable brands and products.”
Pablo Rubio Ordás
Founder & CEO
2003
The leap into the unknown
Our founder left everything at a design studio to pursue a vision that kickstarted a twenty-year journey of growing a company building growth for other companies.
2005
Breaking traditions in culture
We worked with Universal's iconic Camarón de la Isla and then the rest of Madrid’s cultural scene with projects for the Prado Museum, Matadero, and Thyssen-Bornemisza.
2006
At the helm of creativity
Our founder was appointed the creative director of Matador magazine for over ten years, collaborating with Spain’s cultural elite like Ferran Adrià and Miquel Barceló.
2007
From education to recognition
We launched design education programs with IED Madrid and Universidad Europea, then snagged a Grand Laus award, proving that boldness pays off.
2010
Global voice, new economies
With international conferences and startup collaborations including Seedtag, Bkool, and Embat, we began to work from Madrid to the rest of the world.
2011
Gastronomy to global branding
We expanded into restaurant branding and then global financial giants like KPMG, EY, and McKinsey. We even branded our peers, turning rivals into partners.
2014
Purpose and innovation
We redefined Canal+ and laid the groundwork for today's Movistar+. We then founded Erretres Open Lab to cultivate a cross-disciplinary innovation culture.
2017
Digital movement and growth
We embraced digital transformation with a specialised team, becoming the growth catalyst for startups in markets from California to Beijing.
2020
Resilience and hybrid mastery
We embraced remote work to continue delivering top-tier solutions, turning Playtomic into Europe’s first sport unicorn with strategy, design, and execution.
2025
A new era for Erretres
We're now fostering ongoing partnerships with ambitious brands, with a new structure and methodology to better adapt to shifting landscapes across the globe.
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