Clara has more than 10 years of experience in the strategic management of brands. She has worked at multinational consultancies such as Superunion and FutureBrand, and independent firms such as Baud. She’s worked for clients such as Acciona, BBVA, Caixabank, Cepsa, Iberia, KPMG, Sacyr, Vodafone, among others. Clara gives lectures at the Rey Juan Carlos University, Villanueva University, and Google Campus. She has a degree in Advertising and PR and a Master's degree in Creation and Management of Innovative Companies.