Seedtag

Positioning an adtech company for a new era of expansion

Strategy

Branding

Client

Seedtag

Industry

AI & Technology

Seedtag is the first company putting privacy at the center of advertising. As it grew beyond a startup, the business needed a stronger foundation: a clear strategic platform to unify its message, align its expanding team, and prepare for both fundraising and international expansion.

$200M

Raised after launch of new brand

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The strategy

Our collaboration has propelled them to not just lead their sector, but to define it, rewriting the rules of advertising.

We created a fresh identity to bridge new touchpoints and platforms, allowing Seedtag to reach wider audiences without losing its core positioning. We also built a suite of digital tools, including a corporate website and a data visualization app for their in-house AI, Liz, to make the brand tangible and scalable.

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The solution

Our role continues as brand guardians, ensuring that, as Seedtag grows exponentially, its communications and identity remain consistent and coherent across markets. This ongoing collaboration has consolidated Seedtag’s position as the global leader in privacy-first advertising.

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What they say about us

“The project has allowed Seedtag to consolidate its leading position in contextual advertising.”

Jorge Poyatos

Co-founder of Seedtag

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A word from Director project

“We’ve accompanied the Seedtag team throughout their various stages of growth, and it’s always been a pleasure to work with them and face new challenges along the way: from an early rework of their identity to ongoing brand guardianship as they continue to expand globally.”

Ollie Briggs

Design Director

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