Visa

Optimizing digital commerce experiences across Latin America and the Caribbean

Digital products

Implementation

Client

Visa

Industry

Finances

Visa needed a tool to connect merchants with cardholders across Latin America and the Caribbean. The challenge was to create a platform simple enough for small shops yet robust enough for larger businesses, while working consistently across 28 countries.

20%

Increase in conversion after launch

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The strategy

We designed and built Visa Market Platform, a system where merchants can publish offers, manage campaigns, and track performance. To ensure merchants truly benefited from the data, we developed analytics that provided useful, actionable insights based on our research. The platform combines optimized SEO with Visa’s brand guidelines to boost visibility while maintaining consistency. Most importantly, it offers easy navigation for merchants of all technical levels and allows them to segment customers.

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The solution

The result is a platform that extends Visa’s services to thousands of merchants, helping them attract new customers and grow their businesses. By making campaign creation and analysis accessible at scale, Visa strengthened its relationship with merchants while increasing the value of its network in the region.

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What they say about us

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A word from Director project

“In the Visa project, we worked side-by-side with their team to turn a broad need into a genuinely useful tool. We simplified processes, aligned criteria across 28 countries, and created an experience that helps merchants grow with greater ease.”

Angélica Jiménez

Digitl Design Director

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