Zena

Building an AI startup for US entrepreneurs

Strategy

Branding

Digital products

Client

Zena

Industry

AI & Technology

Zena is a San Francisco–based startup created to help Main Street entrepreneurs manage their finances more easily. The goal was to bring together everyday tasks like cash flow, expenses, and project management into one simple platform.

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The strategy

At the center of this platform is Zena AI, a system of digital agents that guide users through their finances. These agents can track invoices, forecast cash flow, and simplify budgeting, turning complex operations into clear, manageable steps. The interface is modular and card-based, designed to keep information accessible, while the identity is flexible enough to adapt to different contexts without losing coherence.

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The solution

We built a modular, card-based interface to keep information accessible and organised, along with an AI agent system that simplifies complex financial flows. The adaptable and coherent visual identity ensures the platform can scale and perform across multiple contexts.

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What they say about us

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A word from Director project

“At Zena, we became part of the design team from the inside, collaborating in their day-to-day work and helping shape a brand that was almost starting from scratch. It was a truly organic process, understanding their needs together and figuring out how to make everything work both visually and strategically.”

Angélica Jiménez

Digital Design Director

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