HomeHome
DRAG >

Chazz, a global design studio
for NTT Data

:pencil 

Strategy, 

Naming, 

Branding 

We developed the entire branding project including strategy, naming and visual identity, redefining the positioning and creative concept based on the values of improvisation, rigor, order and chaos circling around the concepts of jazz and chess which immortalize these values and conformed the visual identity.

Sharing
the concept

imagen slider-0
imagen slider-1
imagen slider-2
imagen slider-3
imagen slider-4

Bringing together rigor, improvisation, order, and chaos for NTT Data.

Brief

Capabilities

Strategy
Brand
Digital product

Strategy

1

Referential brand identity for the whole international network

2

Branding for a global design studio for NTT data

3

Strategic positioning in a competitive, and global context

I have come to the
personal conclusion that while all artists are
not chess players all chess players
are artists.”

Marcel Duchamp.
Artist & Chess Player.

imagen slider-0
imagen slider-1
imagen slider-2
imagen slider-3

Visual identity

Naming

Chazz

imagen-0
imagen-1
imagen-2
imagen-1
imagen-0
imagen-1
imagen-2

Touch points

imagen slider-0
imagen slider-1
imagen slider-2

Enjoying this project?

imagen slider-0
imagen slider-1
imagen slider-2
imagen slider-0
imagen slider-1
imagen slider-2