Design fuels innovation
If innovation leads to differentiation from the competition, then design is the catalyst for innovation. Because of this, if a company does indeed look to innovate, then they must rely on design in a determined manner and integrate it accordingly into their corporate strategy.
We have to understand design as an activity capable of contributing ideas to the market, and of transforming such ideas into end products which are appealing and comfortable to use. Recognising design as part of this innovation process is absolutely critical when it comes to launching new products or services.
PABLO RUBIO ORDÁS
CEO & Founder
Agustín García Benavente
Independent UX Designer
Lead UI Designer
Digital Content Designer
Head of Lab & Social Media
Pablo Rubio Ordás
CEO & Founder
Business Development Director
Head of Strategy
Every project begins with an analysis of the current situation, any relevant context, set objectives, and defined targets. This study acts as a solid base for the rest of the process, and serves to uncover opportunities and guarantee optimum development throughout the project.
Clients include El País, Canal+ and Banco Pichincha.
The strategy stage defines what a brand should represent; its mission, its attributes and values, its positioning in the market, what makes it different from the competition, how its naming can affect its perception, the structure of brands and sub-brands, and the style of communication that it employs.
Clients include Viesgo, La Caixa and EKO Japan.
Here at Erretres we’re experts in creating brand identities, providing a strategic vision, and achieving a brand consistency across all uses and platforms; from the naming process to a visual identity and applications thereof. Our purpose is to add value to brands through the strategic and innovative process of design.
Clients include Canal+, Banco Pichincha and El País.
Our capacity for innovation and looking to the future, together with our obsession for precision design, allows us to develop digital products with great functionality and brand consistency. Examples include websites, apps, digital communication strategies, user experience designs, and even new digital platforms.
Clients include El País, KPMG and Telefónica.
We draw on an extensive experience in the editorial field, with many of our publications recognized by multiple international design awards. We pay attention to the smallest detail throughout the entire process, from the typefaces used, to quality control during printing; all in order to ensure exquisite and beautiful results.
Clients include Unicef, KPMG and La Fábrica.
Retail Design & Signage
We have developed the creative direction of multiple spacial design projects, often in collaboration with renowned architects. Examples include restaurants, shops, offices, cultural centres and much more. We also create complete signage systems for transport networks, buildings and even cities.
Clients include PlanB!, Spain Select and La Térmica.