Erretres is a branding and digital consultancy founded in 2003. We are a flexible and multidisciplinary team, able to adapt to the needs of any project and accompany our clients through each step. We believe that design is a fundamental tool to be incorporated into the strategy of every company, and an asset which guarantees the success of products and services. Design, strategy, and technological innovation form the foundation of our work – but we never lose sight of people as the central focus of every project, whether it be the design team, the client, or the user.

Design fuels innovation

If innovation leads to differentiation from the competition, then design is the catalyst for innovation. Because of this, if a company does indeed look to innovate, then they must rely on design in a determined manner and integrate it accordingly into their corporate strategy.

We have to understand design as an activity capable of contributing ideas to the market, and of transforming such ideas into end products which are appealing and comfortable to use. Recognising design as part of this innovation process is absolutely critical when it comes to launching new products or services.


PABLO RUBIO ORDÁS
CEO & Founder

Borja Blanco
Lead Designer

Oliver Briggs
Lead Designer

Marco Cofrades
Motion Designer

Agustín García Benavente
COO

Nacho González
Independent UX Designer

Masaaki Hasegawa
Business Advisor

Carlos Herrero
Researcher

María Kala
UI Designer

Sergio López
Designer

Vipin Menon
Communication Strategist

Mario Merino
Lead UI Designer

Luis Novero
Lead Designer

José Ortega
CTO

Helena Postigo
Digital Content Designer

Blanca Prieto
Head of Lab & Social Media

Esther Rebollar
Account Manager

Pablo Rubio Ordás
CEO & Founder

Francisco Samas
Business Development Director

Rocío Soler
Account Manager

Cristina Tarazona
Strategist

Javier Torres
Head of Strategy

Services

Research

Every project begins with an analysis of the current situation, any relevant context, set objectives, and defined targets. This study acts as a solid base for the rest of the process, and serves to uncover opportunities and guarantee optimum development throughout the project.

Clients include El País, Canal+ and Banco Pichincha.

Strategy

The strategy stage defines what a brand should represent; its mission, its attributes and values, its positioning in the market, what makes it different from the competition, how its naming can affect its perception, the structure of brands and sub-brands, and the style of communication that it employs.

Clients include ViesgoLa Caixa and EKO Japan.

Branding

Here at Erretres we’re experts in creating brand identities, providing a strategic vision, and achieving a brand consistency across all uses and platforms; from the naming process to a visual identity and applications thereof. Our purpose is to add value to brands through the strategic and innovative process of design.

Clients include Canal+Banco Pichincha and El País.

Digital Products

Our capacity for innovation and looking to the future, together with our obsession for precision design, allows us to develop digital products with great functionality and brand consistency. Examples include websites, apps, digital communication strategies, user experience designs, and even new digital platforms.

Clients include El PaísKPMG and Telefónica.

Custom Publishing

We draw on an extensive experience in the editorial field, with many of our publications recognized by multiple international design awards. We pay attention to the smallest detail throughout the entire process, from the typefaces used, to quality control during printing; all in order to ensure exquisite and beautiful results.

Clients include UnicefKPMG and La Fábrica.

Retail Design & Signage

We have developed the creative direction of multiple spacial design projects, often in collaboration with renowned architects. Examples include restaurants, shops, offices, cultural centres and much more. We also create complete signage systems for transport networks, buildings and even cities.

Clients include PlanB!Spain Select and La Térmica.