Erretres is a flexible and multidisciplinary team, able to adapt to the needs of any project and accompany our clients through each step. We believe that design is a fundamental tool to be incorporated into the strategy of every company, and an asset which guarantees the success of products and services. Design, strategy, and technological innovation form the foundation of our work – but we never lose sight of people as the central focus of every project, whether it be the team, the client, or the user.

THE STRATEGIC DESIGN COMPANY

Due to the digital transition, companies have shifted from a product-driven approach to a customer-centric one. Not only the way they design products and services has changed, but also the way they manage in-house challenges.

Technicians, consultants or designers  cannot face the giant challenges of corporations on their own. Within this framework, design agencies have driven this transition trough the approach of Design Thinking. According to this approach, corporations and consultancies must focus on become user-centric as a whole, instead  of developing traditional measures such us the setting up of a design unit  or taking in these new capabilities.

These are the reasons why the combination of creative processes  together with consultancy and technology is a main goal within organizations nowadays.

Erretres has been part of this transformation for more than 15 years. Erretres has positioned  itself as a ‘rara avis’, offering top quality end to end services in Strategy, Branding and Digital Products.


PABLO RUBIO ORDÁS
CEO & Founder

Oliver Briggs
Design Director

Julia Chinelli
Designer

Teresa Galicia
Designer

Agustín García Benavente
COO

José García
Strategy Consultant, Singapore

Zoe Geidelberg
UX Designer

Nacho González
UX Lead Designer

Masaaki Hasegawa
Strategy Consultant, Tokyo

Cristina Hernández
Service Designer

Carlos Herrero
Researcher

María Kala
UI Designer

Jesús Latuff
Head of Digital

Sergio López
Designer

María López De Subijana
Designer

Vipin Menon
Communication Strategist

José Ortega
CTO

Blanca Prieto
Head of Lab & Social Media

Esther Rebollar
Account Manager

Inés Redondo
Designer

Ben Richards
Designer

Deborah Rodríguez
Designer

Pablo Rubio Ordás
CEO & Founder

Rocío Soler
Account Manager

Cristina Tarazona
Strategist

Javier Torres
Head of Strategy

Services

Research

Every project begins with an analysis of the current situation, any relevant context, set objectives, and defined targets. This study acts as a solid base for the rest of the process, and serves to uncover opportunities and guarantee optimum development throughout the project.

Clients include El País, Banco Santander and Banco Pichincha.

Strategy

The strategy stage defines what a brand should represent; its mission, its attributes and values, its positioning in the market, what makes it different from the competition, how its naming can affect its perception, the structure of brands and sub-brands, and the style of communication that it employs.

Clients include ViesgoMango and Total.

Strategy

The strategy stage defines what a brand should represent; its mission, its attributes and values, its positioning in the market, what makes it different from the competition, how its naming can affect its perception, the structure of brands and sub-brands, and the style of communication that it employs.

Clients include ViesgoLa Caixa and EKO Japan.

Branding

Here at Erretres we’re experts in creating brand identities, providing a strategic vision, and achieving a brand consistency across all uses and platforms; from the naming process to a visual identity and applications thereof. Our purpose is to add value to brands through the strategic and innovative process of design.

Clients include Canal+Banco Pichincha and Movistar+.

Digital Products

Our capacity for innovation and looking to the future, together with our obsession for precision design, allows us to develop digital products with great functionality and brand consistency. Examples include websites, apps, digital communication strategies, user experience designs, and even new digital platforms.

Clients include AXABankia and United Nations (NYC).

Digital Products

Our capacity for innovation and looking to the future, together with our obsession for precision design, allows us to develop digital products with great functionality and brand consistency. Examples include websites, apps, digital communication strategies, user experience designs, and even new digital platforms.

Clients include El PaísKPMG and Telefónica.

Custom Publishing

We draw on an extensive experience in the editorial field, with many of our publications recognized by multiple international design awards. We pay attention to the smallest detail throughout the entire process, from the typefaces used, to quality control during printing; all in order to ensure exquisite and beautiful results.

Clients include UnicefKPMG and La Fábrica.

Retail Design & Signage

We have developed the creative direction of multiple spacial design projects, often in collaboration with renowned architects. Examples include restaurants, shops, offices, cultural centres and much more. We also create complete signage systems for transport networks, buildings and even cities.

Clients include MasaveuFosun Group and La Térmica.

Retail Design & Signage

We have developed the creative direction of multiple spacial design projects, often in collaboration with renowned architects. Examples include restaurants, shops, offices, cultural centres and much more. We also create complete signage systems for transport networks, buildings and even cities.

Clients include PlanB!Spain Select and La Térmica.