A reimagined brand for leading Spanish TV Channel Antena 3

Reimagining a Spanish TV icon for its 35th anniversary

A cornerstone of Spanish TV, Antena 3, home to iconic series like Aquí no hay quien viva and Física o Química, and global hits like Money Heist, embarks on a brand transformation led by Erretres to mark 35 years on air.

As they approached this milestone, the need to modernise the brand became evident, ensuring that it remained relevant to today’s audiences while reaffirming its position in Spain’s ever-evolving media landscape. Erretres led the first phase of this transformation, developing both the strategic positioning and creative concept behind the new identity.

We envisioned Antena 3 as a central meeting point, much like a town square, where audiences come together to explore diverse content. This idea was brought to life through a circular motion system, symbolising connection, movement, and the dynamic nature of the channel. The refreshed logo acts as a location pin, anchoring viewers to this shared space, while the fluid motion identity conveys the energy and emotions that define Antena 3’s content. To enhance the sense of immersion, the movement creates depth, allowing viewers to step into a three-dimensional space where stories unfold. The identity is alive, shaped by vibrancy, emotion, and movement, ensuring that Antena 3 stands out in an increasingly digital and fast-paced media landscape.

The result is a modern yet timeless identity: one that stays true to Antena 3’s legacy while embracing the future, delivering a fresh, dynamic experience with a cohesive and versatile presence across all platforms and that continues to captivate audiences across Spain and beyond.

Check out the reel on LinkedIn here.