Building the financial brand of the future with Embat

Branding and digital design for one of Spain’s most promising fintech startups

Embat was born from the ambition of two Spanish entrepreneurs who set out to revolutionize financial management. With the vision of creating a next-generation financial navigator for treasury, accounting, and cash flow management, they approached Erretres to bring their idea to life through branding, design, and digital product development.

The founders arrived at Erretres with the name Embat, a reference to a Mediterranean wind located in Mallorca, Spain. This natural force became the foundation of the brand’s visual and conceptual identity. We developed a branding system inspired by air currents, using a blue gradient to represent cold wind and red for warm wind, symbolizing movement, adaptability, and fluidity, core elements of financial operations.

Beyond branding, Embat required a highly technical digital platform designed specifically for finance directors and corporate treasury management. Erretres led the creation of a sophisticated interface, developing dashboards and financial tools that allow companies to manage their cash flow with clarity and efficiency.

From day one, Embat’s founders understood the power of investing in branding and design. Their commitment to strategic design, coupled with Erretres’ expertise, has been instrumental in their rapid growth. Since launching, Embat has successfully raised two funding rounds, expanded its market presence, and is now recognized as one of Spain’s future unicorns.

By integrating branding, digital innovation, and strategic design, Erretres has helped shape Embat into a disruptive force in financial technology, setting new standards in how businesses manage their finances.