Consultancy as identity

In the consulting world, expertise and ideas are expected. What sets a firm apart is not only what you advise, but how you are understood. Strategy isn’t just delivered, it becomes identity. A consultancy’s brand must reflect the thinking it practices, the values it holds, and the impact it aspires to make.

When clients engage a consultancy, they don’t just hire a solution, they invest in a worldview. The strongest consultancies communicate clearly who they are before ever opening a slide deck. Their identity becomes a filter for decisions, a compass for collaborations, and a magnet for clients who share their vision.

Too often, consulting brands lean on credentials, logos, or credentials lists to build trust. But real trust comes from coherence: how your words align with your work, how your tone matches your methodology, how your presence carries conviction. A consultancy that weaves strategy into identity is not just credible, they become reference points in their field.

In a sector where differentiation is elusive, vision becomes value. The consultancies that endure are those that don’t just respond to challenges: they frame new possibilities, anchoring their service in a brand that says as much about who they are as what they do.

At Erretres, we believe that consultancies should not hide behind their work, they should wear it. We build brand systems and narratives that make strategy visible, so that every project, presentation, and client interaction carries identity, clarity, and conviction.