Consultancy as transformation in practice

Consultancy today is not just about offering advice, it is about enabling change through identity, experience, and execution. In markets shaped by uncertainty, clients expect partners who can translate strategy into impact, and insight into visible transformation.

Erretres has seen this in action across projects. With McKinsey & Company, we developed interactive tools that explain complex AI products through intuitive design and storytelling. For 4AM, a venture by EY, we built a brand that fuses speed, space, and innovation, turning vision into a coherent identity tailored to disruptive markets. These projects show how consultancy can be both deeply strategic and radically creative.

The consultancies that lead are those that embody transformation themselves. Their own brands must reflect adaptability, clarity, and authority, the same qualities they promise clients. By designing identities, systems, and narratives that communicate both confidence and flexibility, consultancies can lead by example, earning trust not just through recommendations but through lived experience.

Strategy, design, and communication converge to create consultancy brands that practice what they preach: adaptive, credible, and built for change.