Design for startups: from MVP to meaningful brand

You’ve validated your MVP. You’ve raised your first round. Now what? For startups, this is the moment when design becomes strategy.

At Erretres, we help startups move from minimum viable product to maximum emotional impact. That means creating brands that don’t just look good, but feel right. Brands that grow with the product, adapt to change, and inspire early users and investors.

Branding at this stage is not just about visual identity. It’s about storytelling, positioning, tone of voice, user experience. It’s how you communicate what you do, why it matters, and why people should care.

A well-defined brand strategy can increase investor confidence, boost recruitment, and accelerate user adoption. It brings focus in moments of uncertainty and acts as a foundation for future growth.

We understand the startup journey because we’ve been part of it for years, helping fast-growing projects define who they are and how to scale without losing their essence.

Why build your startup brand with Erretres?

We’ve partnered with some of Spain’s top startups. From Playtomic to Civitatis, to create brands that reflect ambition, clarity, and purpose.

Our approach is lean, strategic, and scalable, built to evolve as your business does.

If you’re launching a new product or pivoting to a new market, let’s build the brand that will carry you there.