Digital branding book by Pablo Rubio Ordás launches in Japan

Presented at Tokyo’s Tsutaya Daikanyama Bookshop, the book explores how to build future-ready brands and products for the digital economy

Japan is where the past meets the future, where avant-garde and thousand-year-old structures join hands in mutual respect. Maybe that's why we’ve never hesitated to make Japan one of our top destinations.

On March 2nd 2023, many years after our first project in the country, our CEO Pablo Rubio Ordás presented his book "Digital Branding: How to Create Brands and Products for the Digital Economy" at the iconic Tsutaya Daikanyama Bookshop.

The event took place at the Tsutaya Daikanyama Bookshop and on LinkedIn providing simultaneous English to Japanese translation on March 2nd 2023 in Tokyo, Japan at 7pm local time.)

Born from the imagination of the award-winning architect Klein Dytham, this iconic bookstore near Shibuya served as the perfect setting.

Published in Japanese in 2022 by CrossMedia Publishing, the book takes a deep dive into the creation of digital brands and products for the current digital economy. It also tackles other cross-sector topics such as innovation within the fields of talent, diversity, and project management. The book presents a new methodology to create successful branding and digital products.

For an excerpt of the book, click here.

The first edition of 5,000 copies has been published in Japan (in Japanese) and a launch is expected in the coming months in China and Korea. It is available in the best bookstores across Japan and at amazon.co.jp.