Building unicorns from startups

Understanding the tactile connection

A recent report on the future of the startup industry revealed that Civitatis, Playtomic, Seedtag, and Embat are among the top Spanish unicorns for 2025.

We’re proud and excited to continue working with these players within the new economy. Here’s a quick recap of why we partnered with these promising companies and how we helped them along their journey to success.

Civitatis is ranked number one. They’re a travel tech company with a striking track record that we worked with to boost global growth through a repositioning and rebranding project. One of the main challenges was to organize the brand’s extensive digital portfolio by addressing its brand architecture. Thanks to our collaboration, Civitatis enhanced its reach and loyalty among its community, demonstrating remarkable and sustained growth.

Seedtag is ranked number three. They’re a software company offering the most powerful contextual advertising technology driven by their unique AI model, Seedtag Liz. Founded by former Google experts, Seedtag sought a new positioning to reflect its monumental growth and leadership within advertising. We conducted a comprehensive brand strategy and rebranding project to help them communicate their unique offering to a complex array of stakeholders and audiences. We also worked on their AI project, Seedtag Liz, to facilitate the communication of its unique features via data visualization.

Playtomic is ranked number nine. They’re a sport tech company with significant community success and international expansion across regions including Benelux, Italy, Mexico, the Nordics, Spain, and the UAE. We partnered with them to transform their business model and represent the new Playtomic: the largest and most beloved brand within the padel community. Over two years, we worked on brand strategy, positioning, rebranding, and an extensive new digital product strategy and design project.

Embat is ranked number fourteen. Founded in 2021, Embat is a fintech company specializing in real-time treasury management. They approached us to develop their brand identity and digital platform. Drawing inspiration from the Mediterranean wind, we created a brand that embodies movement and adaptability. Our collaboration included designing a sophisticated interface with dashboards and financial tools tailored for finance directors and corporate treasury management. Since launching, Embat has successfully raised two funding rounds, expanded its market presence, and is now recognized as one of Spain’s future unicorns.

Startups are born to challenge the status quo of any given industry. By working with some of the most successful startups from both Spain and beyond, we have garnered valuable insights to help these actors of the new economy reach their full potential. At Erretres, we continue to build brands and digital products that empower startups to scale, adapt, and lead the future of their industries.

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