The energy sector is undergoing one of its most important evolutions: from commodity-driven to purpose-driven. As climate concerns, regulation, and consumer expectations accelerate, energy companies must do more than deliver kilowatts, they must embody mission, legitimacy, and long-term commitment.
A powerful energy brand is not just about technical capabilities; it anchors a company’s ambition in values, creates emotional resonance with stakeholders, and bridges the gap between innovation and public acceptance. In a sector often seen as complex and distant, a brand should humanize, simplify, and inspire confidence.
At Erretres, we partner with energy companies to transform complexity into clarity, and technology into human relevance. We build brand systems rooted in strategic positioning, defining voice, visual identity, and messaging that can scale across channels, geographies, and stakeholder groups.
We design digital platforms, dashboards, and interfaces that streamline operations, engage users, and make sustainability tangible. Every touchpoint is an opportunity to reinforce trust and transparency, whether in investor reports, customer portals, public communications, or sustainability reports.
Key learnings
Companies move from product to ecosystems
Data is the new fuel
Sustainability as a strategic imperative
Branding as differentiator
More than visuals, we help energy brands narrate their evolution, connecting infrastructure, innovation, and impact through storytelling. That way, the brand becomes not only credible, but a reference point in the energy transition.
Key projects
Brand strategy and platform for Total Energies
Brand implementation for Repsol
Strategy, Identity and Website for Grenergy
Branding for Viesgo
