In a world overflowing with new ventures, startups face the dual challenge of breaking through the noise and building belief. First impressions matter more than ever, but beyond the pitch deck or the product, what truly defines early success is how clearly a startup communicates who they are, why they exist, and what they stand for.
Branding is not a surface layer, it is the strategic foundation that shapes how a company is perceived, both internally and externally. A strong brand identity gives coherence to a startup’s narrative, while thoughtful design and consistent communication create the authority and trust that attract investors, talent, and users alike. In crowded or saturated markets, standing out visually is not enough; startups must stand for something meaningful, positioning themselves with clarity of purpose and the credibility to scale.
At Erretres, we believe startups deserve brand foundations as ambitious as their vision. We work side by side with founders to translate nascent ideas into strategic and creative systems that can evolve with the business.
From the earliest stages, we develop brand platforms that align visual identity, narrative, and messaging so that every touchpoint, whether an investor deck, digital product, or social presence, feels intentional and coherent. Our process extends to digital design, where we create platforms and interfaces that are flexible enough to adapt across contexts, devices, and global markets, while still staying true to the brand’s essence.
Over the last 15 years, this approach has supported some of Spain’s most successful ventures, helping scale five unicorns from early-stage projects into globally recognized brands. By embedding strategy into design, we ensure that startups launch not as “just another app or product” but as memorable brands with a clear mission, a compelling identity, and the trust to grow.
With Erretres, a startup’s brand becomes a growth engine, capable of inspiring teams, attracting investment, and forging lasting connections with the people they aim to serve.
Key Learnings
Strong brand foundations accelerate investment and adoption
Clarity of purpose is the strongest differentiator in saturated markets
Coherent systems outperform aesthetics alone
Design becomes a growth engine when aligned with business vision
Scalable digital ecosystems reduce friction and speed up go-to-market
Our work with startups proves that strong brand foundations accelerate growth. By aligning vision, identity, and product experience, we help early-stage ventures earn trust, scale coherently, and move from idea to impact with clarity.
Key Projects
Brand identity and product ecosystem for Returnly
Brand identity and platform for Bnext
Scalable brand identity and digital ecosystem for Seedtag
Brand repositioning and identity for Bkool
Brand identity and global product ecosystem for Playtomic
Brand strategy and digital product architecture for Embat
Strategic platform, naming, and brand identity for Zena
