Culture and education shape the way societies evolve. Together, they preserve heritage, spread knowledge, and empower individuals to imagine new futures. From museums, galleries, and festivals to universities, schools, and digital learning platforms, these brands hold the responsibility of keeping tradition alive while driving innovation.
Today, culture and education extend far beyond physical spaces. They thrive across digital platforms, immersive experiences, and global communities. The challenge is to remain credible and inspiring while adapting to diverse audiences, fast-changing technologies, and new ways of participation. To succeed, cultural and educational brands must balance legacy with reinvention, intimacy with scale, and authority with openness.
At Erretres, we collaborate with cultural institutions, educational organizations, and creative leaders to craft brands that inform, inspire, and endure. We build strategic frameworks that define purpose, positioning, and ambition, and we embed them into visual identities, communication systems, and digital platforms.
Our work turns knowledge and creativity into experiences that resonate. We design narratives that connect with audiences, ecosystems that adapt across exhibitions, classrooms, and online platforms, and strategies that scale without losing authenticity. Whether shaping the identity of a cultural festival, the digital presence of a museum, or the positioning of a university, we ensure these brands remain timeless, accessible, and transformative.
Key learnings
Balance between legacy and innovation is essential
Digital ecosystems expand cultural and educational reach
Narrative reinforces authority and inspiration
Identity must scale across multiformat environments
Engagement grows through relevance and accessibility
We shape brands that preserve legacy while enabling reinvention. Working with institutions, festivals, and educational platforms, we create systems that are flexible, timeless, and able to inspire across generations.
Key projects
Brand identity and digital ecosystem for UDIT
Brand ecosystem, communication strategy, and digital platform for Bresh
