Next destination: the future of hospitality

Please fasten your seatbelts and read carefully. We are talking about giving the right service both to the client and the community, to last in the phase that is coming - deceleration of tourism.

To the client(s)

We all love a good trip, but how we do so or even conceive it has inevitably evolved, and hospitality brands need to adapt to keep offering the experience travelers desire. What do travelers want from their trips now? To feel they are having a unique and personal experience, trends are talking about a personalization we can truly feel.

And it’s a reality. When we are abroad, we want to avoid the so-called overtouristic activities or find spots that reflect a true local flavour, and brands are moving towards unveiling each place's essence, without falling into the untasty cliché. Traveling is a comma in our fast-paced daily life, a break to feel completely restorative experiences. That’s why we are seeing the boom of wellness proposals, especially those total calm retreats - like the ones portrayed in The White Lotus!

Finally, dependence on tourism itself may be a weakness. It can be completed with MICE and other segments, such as sports.

To the community

And remember: be conscious about the negative impact. We are seeing increasingly large-scale protests against the social and environmental effects of massive tourism, with organisations and even politicians asking for a better-regulated model in which we can all fit. 

Regarding that, it’s important to explore how the brand interacts with its surroundings and helps boost them with high-quality employment, collaborations with local industries, and positive impact in neighbourhoods and landscapes.

Through the brand

Brands help with these challenges and more because they solve them with an essential emotional perspective. Carefully designed emotions for hospitality companies to connect with their clients and communities - and thrive together.

That said, we hope you have a nice trip.